Introduction & Definition In this blog post, we’ll explore the concept of “trifecta” (also called triad in some organizations) that I have seen used successfully in the past both at start-up and even at large scale organizations (ex: Shopify). Let’s start with a definition. The trifecta represents a subset of a product team whose goals are to capture systematically: value: for the business usability: for the user feasibility: technological, ethical, legal, etc.